GUCCI v.s GUESS, mmmhh, sounds like war! According to Vogue UK, Gucci and Guess have been fighting over for GUCCI's famous trademark. Apparently, Guess won this battle. Vogue UK also said;
"The battle - which has already been fought in Italian and American courts - came to a close in Paris on Friday, with the court ruling that no trademark violation, no counterfeiting and no unfair competition had occurred. Gucci had requested €55 million in damages.."